HI, I'M DAVE.
Creating a cover letter builder
with adaptive AI-content.
Improved the core SaaS onboarding by running a 30+ user usability tests, then developed adaptive AI guidance features, accelerating user retention and engagement by 42%.
Redesigns initially showed a 10-15% user registrations increased, but the conversion rate fell short. Valuable lessons were learned from the failure of this resigned, showing the importance of usability research.
Developing new highly engaging
sports games.
Along with tailored branding strategies, new games were develop to attract and engage sports fans, boosting user retention and site traffic by 36% and new registrations by 56%.
Crafting a branding and marketing strategy for dog owners.
With website updates and by improving the onboarding experience that enabled customers to personalize their orders based on their dog’s age and size, an 19% boost in revenue was achieved.